5Qs with Michael Clayton

5Qs with Michael Clayton

I love the Internet because it enables you to connect with people all around the world. That ishow I discovered Michael Clayton. Michael Clayton is a unique designer from Scotland. Tonight I had the opportunity to find out a little bit more about him and his work.

 


Q1: Tell me a little about yourself?


 

Hey there, my name’s Michael Clayton, I’m 27 and I’m a designer (and soon-to-be blogger) from Scotland in the UK. At present, I work both full-time as lead designer for a local design studio and independently under the name End of Generic. I love typography, music and analogue photography and I’m getting married in June! You can see some of my recent work at www.endofgeneric.com and follow me at twitter.com/endofgeneric.


Congrats on your engagement man. Marriage is great! To all my readers, you have to check out his work. I love the Allan McKinlay piece you did and my fave is the Executive Rockstar Logo. ; )
 
 
 
 


Q2: When did you first realize that you wanted to do this?


 

Prior to being a designer, my creative outlet was playing in bands. I’ve been playing guitar and/or singing in bands since I was 17 and I got a lot out of that, good times. Whenever we would release a demo or when Myspace first came on the scene (man, I feel old!) I would design the CD covers and logos for them and realised I really loved that whole process. At the time, I was studying Music and Audio Technology and after I graduated I went straight into a Graphic Design course where I achieved my Diploma. I’ve been loving designing in it’s various forms ever since, and learning every day.


It’s funny how creativity kicks down your door when you least expect it.
 
 
 
 
 


Q3: What do you feel is your strongest asset?


 

I really enjoy logo design and branding, this is where I feel my strengths lie. Although saying that, I do such varied work for both print and web, that it’s hard to pinpoint a niche area. I’ve only recently begun my journey into web development and I’m thoroughly enjoying learning more in this area, even coding, which I never thought I would do! Funnily enough, my most recent independent work has been web design so we’ll see how that goes.


You can see that you love identity and branding. Personally, I love marketing campaigns. I love designing all the different pieces and how expressive it can be individually and as a whole.

 
 
 


Q4: What would you like to be known for?


 

I guess being great at what I do, being honest and transparent and willing to help others in any way I can. I fully believe that we ‘reap what we sow’ and enjoy giving away knowledge as much, maybe even more than, as I enjoy receiving it.
 
 
 


That is every designer’s dream, and it should be. Only the strong survive in this market and we all need to reach for the stars and bring our best to every gig.
 
 
 
 


Q5: What is your favorite creative hobby?


 

Creativity covers such a broad spectrum of things and it’s built into everyone in some way or another, but as far as hobbies go I love a bit of shoot-from-the-hip photography and have a collection of Lomography cameras like my Holga. I just love the look and feel of analogue photography with all its lo-fi, grainy quirks. Gotta love light leaks :)


That’s so cool. I don’t know anything about analogue, but it sounds like fun. I always love chatting with some of the best in the industry. More 5Qs to come.