5Qs with Brand Nu
Today I have the extreme pleasure of chatting with a man who is globally known for his unique concepts, vibrant use of color, and award winning style, today I welcome Radim Malinic to 5Qs!
Q1: Hello Radim. Can you tell me a little about yourself?
On an average day you’d find me tapping into my Wacom tablet, listening to loud music of pretty much every genre, being sarcastic, happy giving advice to people who ask for help and generally smiling all day. Though technically I work as a freelance art director, commercial illustrator and print designer. I’ve been full time freelance since Spring 2007 and I can proudly say I have been having a lot of fun working on some amazing campaigns during that time. My commissions have been very different and provided me with generous scope to experiment with various media and platforms. My up to date portfolio can be found at www.brandnu.co.uk
I am such a big fan! I came across your Book of Colours when it first came out in a design magazine and have been hooked ever since. You have been contracted by so many awesome companies!
Q2: When did you first realize that you wanted to do this?
I wish I could put a finger on that moment that made me realise that I could be creative and get paid for it too. I believe in happy accidents and getting into design could be counted as one of them. As a teenager I was fascinated with all then new graphics applications but only had a little play back then. I wanted to do music and decided to spend next few years playing in a band and then djing, traveling and generally not thinking about what I’d like to be or do. Then when I was almost in my mid twenties, I’d pick up the basics that I learned almost a decade ago. I was fascinated how far graphic design and computer graphics have moved on and I wanted to know everything about it. I guess the moment when I realized I wanted to be a designer, it was when I got my first job as a junior designer and I never looked back ever since.
Creativity always seems to start with curiosity and fascination.
Q3: What do you feel is your strongest asset?
I’d like to think it is the diversity of my art direction and work itself. I was lucky not to struggle in the economic down turn, due to a fact that I can be approached with a lot of different projects. My signature style plays a key part in new commissions but overall the end result is always something new. I’m primarily working in CMYK for print, which still accounts for 85% of my overall output but in the recent years I’ve been increasingly working for web and interactive tools. I don’t follow templates, I don’t follow formats therefore I can always produce something that doesn’t look out of the box.
That’s great to hear you say that print is still 85% of your work. A lot of the work in our industry has seemed to migrate to screens, but I too have found that designers who can produce high quality work will still be sought after now matter what state the economy is in!
Q4: What would you like to be known for?
I’d like to think I’ve been very generous with help towards anyone who approached me for advise or help at some point of their and mine career. I’m rather plain speaking person and I do hate when people try to cheat their way in the front of you. Creative industry is full of people who’d like to achieve celebrity rockstar status but don’t really have the talent to back it with. I had never thought I would be making pretty pictures for living and I never thought I would be making them for some of the biggest companies in the world. It was never my plan and for that reason I think it worked out. I would like to be known for putting smile on people’s faces.
Radim, you are a “rock star” of design and yet you responded to my interview request. I think I’m still surprised, lol.
Q5: What was your most successful moment?
If I was only allowed to pick one moment, I’d pick the day when I realized I could quit my day job and be full time freelancer. There have been many successful campaigns, amazing illustration jobs and the press coverage ever since, but none of it would be possible if I was still working in the environment that wasn’t as fun to work at. I believe one can only produce work of the best quality, if they work for themselves and put their time and passion into creating it. If you were to look at the majority of amazing work produced now and very recently, you can spot the majority of that chunk would be done by individual artists. They can be left to their own devices to experiment with new styles and techniques as they don’t feel under pressure to obey companies corporate guidelines and rules.
Words to live by and a great note to end on!
Brand Nu, it has been such a delight to have you with us today. Please make sure you to view all of Radim’s work on www.BrandNu.co.uk especially this promo vid for Book Three, Central St Martins, and this campaign illustration for Fuze. Follow Radim on Twitter for all the @Brand_Nu News!
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